Cubitts x David Shrigley

Every six months, Cubitts, a London-based spectacle company, releases a cleaning cloth designed by an artist. In 2019, it featured I loved you from the first moment I saw you, an artwork by none other than David Shrigley OBE. All proceeds went to Shrigley’s chosen charity, The Guide Dogs for the Blind Association.

Ahead of the launch, I had to design all the promotional assets, from the newsletter, to the store windows, to social media content.  

Our stores were decorated with the artwork. It had to be adapted to the different windows for each of the 10 stores.

The Instagram story was bold and to the point. All black and pink.